“Working with Robert was a pleasure as we explored a new visual identity for WMRA.

Our logo had not been updated in about 30 years, so this was a big undertaking. Robert took the time to learn about our visual needs and sense of self (from multiple perspectives) and kept the process focused and productive. So much of this work is “I know it when I see it” and can be frustrating for all involved as it is sometimes hard to put reactions into words. Robert was able to take us through many different iterations and collaborate with us on the impressions (both positive and negative) to ultimately create a visual identity that all staff and our listening community embraced. Robert also created a wonderful set of visual guidelines that led to new signage, logo items, marketing materials and digital assets. It is not easy to capture “radio” without being derivative, but Robert did it masterfully for WMRA.”